Multidisciplinary creative leader dedicated to inclusive team building, hands-on design direction, and crafting exceptional work.

Branding & Identity
Digital & Social Campaigns
UX/UI Web Design

Nickelodeon

Social | Entertainment

Celebrate SpongeBob SquarePant’s 25 years of cultural impact and explore the depths of Bikini Bottom's legacy, where SpongeBob and Patrick interview celebrities from outside their underwater world on their very own “codcast.”

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Underwater pineapple house with door and steps, surrounded by plants and ocean setting.

Land, Sea & Sky

Branding | Entertainment

Create distinctive branding for a documentary film that explores the critical role of keystone species in their ecosystems, the urgent conservation efforts to safeguard them, and the human stories behind their protection.

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A woman touching a rhinoceros in a black and white photo, with another rhino in the background.

Dilla

Branding • Product Design | Furniture

More than just a furniture concept, Dilla a sustainable solution that reimagines how we approach everyday household furnishings. By repurposing materials, Dilla transforms waste into functional, elegant design that speaks to both ecological consciousness and modern lifestyle needs.

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Person's hands on a car tire with text on a cloth in black and white

Credit Karma

Email • Display • Social | Financial

Develop multi-channel campaigns that utilize Credit Karma's distinctive collage-style brand identity to promote loans, credit cards, and insurance, fostering engagement, acquisitions, and brand loyalty.

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A seal balancing three credit or bank cards on its nose, in a black and white photograph.

Liquid IV

Branding | Food & Beverage

As America’s top hydration company, Liquid IV requires a brand identity that reflects this reputation while still resonating with consumers. Here’s my vision for a new brand identity and launch campaign that will elevate their marketing efforts.

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Woman with sunglasses sitting on a beach chair, smiling, with a tattoo on her arm. Black and white photo.

Pokémon

Website • Social | Entertainment • Food & Beverage

Build hype and awareness around Pokémon’s 25th-anniversary limited edition collector cards hidden inside General Mills cereal boxes by launching an interactive website that provides clues about where to find each special item.

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Cute cartoon character resembling a small, electric mouse sitting on a log in a forest scene, surrounded by flowers.

Rasmussen University

Brand Campaign | Education

Create a versatile campaign that effectively communicates the university's value proposition across multiple platforms - from web and digital to print and out-of-home advertising - while resonating with prospective students in a changed educational environment.

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A teacher and a child holding model planets in a classroom setting.

Lucky Boys

Branding | Hospitality

The burgers at Lucky Boys speak for themselves, but their brand identity remains silent. Here’s my take on a bold new look that will help bring this neighborhood favorite into the 21st century.

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Black and white image of an empty diner with a long counter and row of bar stools. The ceiling is adorned with lights, and the walls have checkered and stone textures. A framed picture hangs on the wall at the far end.

Sirius XM

Website • Social | Entertainment

Create a platform to host a popular sweepstakes and captivate a wide audience. Generate community buzz on social media and keep users engaged with trending content.

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A young boy passionately singing into a microphone with a pop filter.

Fanta

Website • Social • DOOH | Food & Beverage

Celebrate Fanta’s power on pop culture with an engaging experience that excites fans and artists worldwide, leaving them thirsty for a drop more.

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A person in a furry costume DJing at a deck, surrounded by large speakers and decorative elements above.

Rover

Video | Pet Care

Develop a modular video framework to streamline the creation and deployment of targeted advertising content across multiple focus areas. Reduce production time and cost by accommodating message and graphic swaps while maintaining consistent brand quality.

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Close-up of a dog holding a tennis ball in its mouth.

Drs Without Borders

Design System | Nonprofit

Create a website solution that serves the specific needs of the UK chapter while simultaneously providing a flexible framework for international Doctors Without Borders chapters.

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Black and white photo of two boys smiling outdoors in a field.

Snowpiercer

Website • Display • DOOH | Entertainment

Generate buzz for TNT’s latest groundbreaking hit by immersing audiences in a frozen post-apocalyptic world to build anticipation and excitement for the show’s premiere.

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Pawz

Branding | Pet Care

As a dog dad, I understand the importance of clean and healthy paws, and Pawz Rubber Dog Boots are the only ones that stay on for us. Here’s my take on a playful rebrand that aims to elevate the Pawz brand from a practical product to a beloved lifestyle brand.

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Black and white photo of a happy dog with large ears and tongue out, wearing a collar. The background shows a sidewalk, trees, and bushes.

Disney

Social | Entertainment

Leverage the enchanting world of Disney to captivate both old and new fans through engaging and imaginative social media content tailored to resonate with diverse audiences and ensure that it is suitable for a magical kingdom filled with wonder and excitement.

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Close-up of a black and white cartoon character's face with large eyes and a big nose.

Sakura

Video | Retail

Reimagine and modernize the beloved Gelly Roll brand through a video campaign introducing their first retractable pen. Balance nostalgia with innovation while capturing the excitement of its product evolution.

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Person using a white gel pen to draw a koi fish and floral patterns on black paper.

Disney Rewards

Website • Display • Social | Financial

Create a website, display, and social campaign that demonstrates Disney's whole new world of rewards, which will increase inquiries and generate leads.

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A person holding two large lollipops near their head, smiling excitedly, in black and white.

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Abstract black scribble with overlapping loops and lines on a white background.

Award-winning creative leader driving business growth through progressive brand initiatives, inclusive team leadership, and hands-on design direction.