Pawz
Challenge:
As a dog dad, I understand the importance of clean and healthy paws, and Pawz Rubber Dog Boots are the only ones that stay on for us. Here’s my take on a playful rebrand that aims to elevate the Pawz brand from a practical product to a beloved lifestyle brand.
Logo approach
I replaced Pawz's original bold sans serif with a hand-drawn font, which infuses the logo with a playful personality that better reflects their product spirit. The strategic repositioning of their paw icon; moving it from its disconnected placement at the end into the counter space of the "P". This subtle yet significant change establishes a more cohesive, memorable mark that communicates functionality and whimsy.
Dimensional brand language
Building on the rounded aesthetics of the redesigned logo and honoring the product's material essence, I developed a dimensional 3D rubber version of the mark for advertisements and brand applications. This tactile interpretation creates immediate material recognition while enhancing visual appeal. These design elements form a consistent visual language that reinforces the product's rubber composition while extending the playful brand personality and memorability across all touchpoints.
These boots are made for walking
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These boots are made for walking 〰️
Award-winning creative leader driving business growth through progressive brand initiatives, inclusive team leadership, and hands-on design direction.