Doctors Without Borders
Challenge:
Create a website solution that serves the specific needs of the UK chapter while simultaneously providing a flexible framework for international chapters.
Develop a universal design system that delivers a seamless, intuitive user experience, effectively communicates the organization's critical humanitarian work, and enables quick implementation across teams.
Credits:
Design Director: Kirk Kempker
UX/UI Designer: Sherilyn Aivazian
Approach
We developed a clean, scalable design system to unify Doctors Without Borders’ global web presence. The modular framework combined intuitive navigation with responsive layouts optimized for low-bandwidth regions, ensuring reliable access to critical information. Pre-built templates maintained brand consistency across 24 international chapters while allowing local customization. The system balanced professional gravitas with approachability, using restrained red accents and clear typography to support their humanitarian mission effectively across all digital touchpoints.
Medecins Sans Frontieres
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Medecins Sans Frontieres •
Award-winning creative leader driving business growth through progressive brand initiatives, inclusive team leadership, and hands-on design direction.