Disney Rewards
Challenge:
Create a website, display, and social campaign that demonstrates Disney's whole new world of rewards, which will increase inquiries and generate leads.
Highlights:
A/B Tested Web Designs
Formats:
Websites
Standard Display Ads
Paid Social Assets
Team:
Design Director: Kirk Kempker
Creative Strategist: Rhonda Shade
Designer: Flavia Salvadori
Motion Designer: Kristoffer Diapolit
Data-driven design
We adopted a performance-focused approach by developing two distinct website versions for A/B testing. This strategic split allowed us to gather real user data on engagement metrics, conversion rates, and browsing behavior. This project demonstrated how strategic A/B testing could transform subjective design decisions into data-confirmed solutions. By letting actual member behavior guide our iterations, we created a rewards experience that balanced Disney’s signature magic with the practical needs of value-focused users.
Fairytale Financing
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Fairytale Financing *
Award-winning creative leader driving business growth through progressive brand initiatives, inclusive team leadership, and hands-on design direction.