Fanta
Challenge:
Celebrate Fanta’s power on pop culture with an engaging experience that excites fans and artists worldwide, leaving them thirsty for a drop more.
Formats:
Website
Organic Social Assets
DOOH
Credits:
Design Director: Kirk Kempker
Art Director: Flavia Salvadori
UX/UI Designer: Sherilyn Aivazian
Motion Designer: Howard Yu
Collaborative digital canvas
We created an interactive platform where Fanta fans designed custom digital tiles using branded tools like fruit brushes and flavor stickers. Each contribution joined a growing global mosaic, forming a massive collective artwork. The experience blended creativity with community, letting users explore others' designs and share their own.
This campaign demonstrated how brands can foster authentic connections through co-creation, generating UGC that naturally extended into broader marketing channels. The results proved that interactive experiences outperform passive content when they invite audiences to actively participate in brand storytelling.
It's a thing
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It's a thing •
Award-winning creative leader driving business growth through progressive brand initiatives, inclusive team leadership, and hands-on design direction.