Credit Karma
Challenge:
Develop multi-channel campaigns that utilize Credit Karma's distinctive collage-style brand identity to promote loans, credit cards, and insurance, fostering engagement, acquisitions, and brand loyalty.
Highlights:
5+ Years of Partnership
6+ Weekly Campaigns
3,000+ Assets Delivered
Formats:
Email Marketing
Paid Social Assets
Standard Display Ads
In-product Assets
Video Campaigns
Credits:
Creative Director: Kirk Kempker
Art Director: Flavia Salvadori
Copywriter: Rosemary Titievsky & Nick Tonery
Designers: Dilshika Kulasekara & Ren Aguisanda
Motion Designer: Kristoffer Diapolit, JL Francisco & Howard Yu
Co-Agency: Laundry Service
Create Your Own Karma
〰️
Create Your Own Karma 〰️
A partnership built on trust and scale
For over five years, we became an integral part of Credit Karma’s marketing engine — launching an average of five campaigns per week across email, display ads, social media, and in-product placements.
Our collaboration exceeded a typical vendor relationship; we operated as a seamless extension of their team, deeply embedded in their workflows, tools, and strategic processes. This tight integration allowed us to move quickly, maintain brand consistency, and deliver high-performing creative at scale — helping Credit Karma engage millions of members with clarity and impact.
From concept to execution, we ensured every touchpoint — a targeted email, a dynamic ad, or an in-product message — felt authentically Credit Karma.
Award-winning creative leader driving business growth through progressive brand initiatives, inclusive team leadership, and hands-on design direction.