Pokémon + General Mills
Challenge:
Build hype and awareness around Pokémon’s 25th-anniversary limited edition collector cards hidden inside General Mills cereal boxes by launching an interactive website that provides clues about where to find each special item.
Highlights:
Cereal boxes eventually had to be locked up due to campaign success.
Formats:
Website Landing Page
Organic Social Assets
Standard Display Ads
Credits:
Creative Director: Kirk Kempker
Art Director: Flavia Salvadori
Motion Designer: JL Francisco
Kanto brought to life
This immersive web experience taps into the nostalgia of classic Pokémon games, using original Kanto-inspired illustrations as the foundation for a digital scavenger hunt. The design mirrors the charm and vibrant colors of the Pokémon world, inviting users to explore interactive environments and uncover collectible Pokémon cards through clever clues.
Gotta catch 'em all
•
Gotta catch 'em all •
Award-winning creative leader driving business growth through progressive brand initiatives, inclusive team leadership, and hands-on design direction.